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[Free ebooks] Made to Stick: Why Some Ideas Survive and Others Die PDF is free ebook download. This ebook was upload at 5:09 PM by book.
"Book" Made to Stick: Why Some Ideas Survive and Others Die PDF
By Chip Heath, Dan Heath
Total Download
2012
“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis
Synopsis
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stic...
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