"Kindle ebook" Hooked: How to Build Habit-Forming Products PDF

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By Nir Eyal

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1773

Books are the ultimate Dumpees: put them down and they’ll wait for you forever; pay attention to them and they always love you back.

Synopsis

How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,”...

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